Since the invention of internet, marketing have advanced and become more complex in execution and application. Marketing have assumed a very dynamic form with involvement of technology. Nowadays, there are thousands of tools available for easy study and analysis of market demand. Even with these tools, many marketers have failed to make head way in making sales. What is the cause? Many marketers have failed to grasp the fundamentals of marketing. Though technology has shaped marketing into a flux form, it did not change the characteristics. Negligence of essential element of marketing will only result in failure.
In this writing, I will show how to combine the forces of marketing and internet to break ground.
Definition of essential elements of marketing.
Essential elements of marketing are those forces that controls and determine marketing principles. Some of the forces of marketing;
1. Product
There is no marketing with involvement of selling products. Therefore, product is a fundamental element in marketing. Moreover, not all products have great demand and potentials for profit. A marketer must market a product that has great potentials for profit. You can not sale ice to Eskimos! The higher the demand, the high the opportunity of making money with the product. If you search through social media and websites, you will see many people marketing products with near zero demand. And more painfully they will be complaining of not making sales.
How to find product with high demand
Internet technology can help you identify products that are hot and easy to sale. There are a lot of tools online that can help you identify hot products. Let me show you how to identify hot products that people will buy.
Google keyword planner
Google keyword planner is a very useful tools in finding hot products. Smart marketers use Google keyword planner to find products that are very hot and very easy to sell. Though, Google keyword planner is solely created for adverts, but you can use it to find products with high demand. When you input a word in Google keyword planner search, take a closer look at average monthly search and competition level of the keyword. average monthly search and competition level of keyword indirectly tell you the market demand of a word or phrase in online business. For instance, forex trading is a very costly keyword around $11.37. That shows that forex trading related products have great demand in online business. If advertisers can bid for a keyword for $11.37, which simply means that there is money there. learn more about using Google keyword planner to find hot products at these links;
http://backlinko.com/google-keyword-planner
https://support.google.com/adwords/answer/2999770?hl=en
https://www.shoutmeloud.com/keyword-research-for-dummies-using-google-keyword-tool.html
http://backlinko.com/google-keyword-planner
https://support.google.com/adwords/answer/2999770?hl=en
https://www.shoutmeloud.com/keyword-research-for-dummies-using-google-keyword-tool.html
2. Amazon.com and other retailing stores online
Marketers also use Amazon site and other retailing stores to know what is in great demand. Other popular retailing stores include Alibaba.com, Dhgate.com and Globalsources.com. Let's use amazon.com for illustration here. In amazon.com, you can use
Amazon best sellers list
‘The most wished for' list
Movers and shakers list
Amazon BSR ranking
To determine products with great demand.
There are many other strategies to find products that are very hot but we have to stop here. You can read more about how to use amazon to find hot products here
2. Productivity
Productivity is a fundamental element in marketing. Productivity is not how long you sit on your computer or how long you spend in marketing your product online. Productivity involves working smart and devises means to make your work smooth and highly productive. Productivity is any thing you do to achieve your target under a stipulated time frame.
Productivity starts with defined goals which must be attained under a specify time frame. Productivity starts with defined goals. Define your goals properly and stick to it. Internet is full of distraction, with a lot of information that can do more harm than good. Many marketers will be jumping from one strategy to another without achieving anything. The problem is not the strategies but the marketers who jump from pillar to post.
Productivity tools
There are many tools that can help you manage time and help you boost productivity. Most of these tools are free and easy to use;
Google drive, Google docs, Google spread sheet
These Google products can make your life easy. You can use these free products to organize your files and edit them.
Social media automation tools (Hootsuite, Buffer, IFTTT etc).
Any marketer who doesn’t know about these automation tools is not serious. I use three of the above tools for my marketing and scheduling of task. There are other tools that perform similar functions but I prefer the above tools. This tools help mostly in social media marketing. You can use these tools to automate your social media posts
Time management tools( RescueTime and Toggle).
These tools can help you manage your time effectively. RescueTime can be installed in your system to monitor and track how you use your time. This time management tools can give you overall performance of your activity online.
Other productivity tools I find very helpful includes;
Trello
Asana
Evernote
Teux- deux app
3. Preparation
Many marketers fail to achieve their aim simply because of lack of proper preparation. I always advise marketers and online entrepreneurs to design a business model before diving into marketing. Endeavor to put everything into consideration. Analyze the market very well and restrategize how to do your marketing. If you want to market through social media, learn how others do it. You can tweak their strategies or methods to suit you perfectly.
How to prepare yourself
Internet is full of free resources. Go to online marketing forums, you will see tons of posts that will help you. Moreover, you can see professional marketers who can mentor you to success. Below are some of the top internet marketing forums
4. Passion
Passion is one of the essential elements of marketing. Passion helps marketers to be persistence when the going is tough. Passion is the driving force of all business adventure. Without passion, you can't sustain the pressure of modern marketing. Therefore, passion is an essential element in marketing. If you don't have passion for any product, don't try to market it
How to ignite and sustain your passion
Sometimes, your passion may start to get cold. There are simple techniques you can use to sustain your passion level.
a. Join forums that special and share information about your passion
Passion is contagious. Make it a point to share idea in forums that specialize in the product you are marketing. You will see new ideas and information that will spark your curiosity
b. Surround yourself with people who share the same ideas with you
5. Patience and Persistence
Patience and persistence are two essential elements in marketing. Without patience, you may find it difficult to breakthrough in marketing. Things may not work out as you think or as fast as you expect it. There may be obstacles, new learning curves, unexpected surprises etc. Don't throw your hands in air out of frustration and quit. Relearn and tweak your method. Persist until you see breakthrough.
It is important to note that persistence is not doing one thing that is not working without considering other alternatives. If one strategy is not working, consider other methods. You can tweak your method or find out what makes it not to work. Give space for learning curve. Implement new ideas and methods in your marketing adventure.